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Save money. Attribute better.

Identifying $5M+ of marketing spend efficiencies

Goodbye guesswork

Combining individual-level data collection, data matching algorithms and sophisticated mathematical modelling techniques, our unique data-driven approach to attribution is helping Asda measure what activity is working and where to optimise marketing budgets across digital touchpoints most effectively. The insight is being used to determine the best performing activity for customer acquisition. And as the basis for revenue forecasts by channel, with all digital marketing investment decisions driving towards the most valuable touchpoints. Across Grocery and George Fashion, paid digital marketing investment is working better. Much better.

From siloed channel reporting to revealing the true contribution of every marketing touchpoint


Marketing investment saved


Return on investment


paid digital spend precisely attributed

Jaywing has provided a cross-channel view of our digital activity in one place and the unbiased insight to identify investments which were not working hard enough for us, allowing the redistribution of that spend into more efficient activity. This helps meet our strategies more profitably, whilst optimising the relevancy of our messages across differing customer segments that are particularly effective for them."

Wayne Field Head of Data & Measurement Science, Asda


How can we help you ensure your work, works?